![]() ![]() JD: Shanghai has more and more designer boutiques. When the exhibition kicks off we’ll sell the items created by the designers online, with all the proceeds going to support a village primary school library. This activity will be a collaboration with the site Buy42, which is an online charity shop and NGO. We’ve invited a dozen designers to do a work based on a theme, and will invite a celebrity ambassador to take part as well. ![]() That’ll launch some time in September or October. T: Next up we’re thinking of doing a combination exhibition and charity event. JD: Can you tell us what you’ve got planned for your next activity? ![]() Sometimes business has its bright sides, like being able to bring together brand culture, history and stores. With things like our current Nina Ricci exhibition, we’re trying things that are a little more commercial, working in a few commercial elements. They hand-pick international designers while we’re a store that specializes in Chinese fashion designers - this is a perfect match. Like our collaboration with The Olive Shoppe. One thing we really want to do with Dong Liang is wrap lifestyle and culture up in what we do. We’ve done, I think, five or six since we opened. T: We have been holding special activities pretty often. Yuan jewelry (Image: Erica Ji for Jing Daily) Can you say a little about your exhibitions and activities? JD: We know that Dong Liang recently hosted a pop-up shop here in Shanghai in collaboration with The Olive Shoppe, and at the moment you’ve got a Nina Ricci “L’Air du Temps” fragrance exhibition going on. This month we’ll open our second store in Beijing, though, that’ll be about double the size of our first, so we should be able to hold some art exhibitions and try out some new concepts there. Since our Beijing store is quite small, we can’t have a lot of crossover activities within the shop, but we’ve got a dedicated area for that in Shanghai. Compared to the Beijing market, people in Shanghai pay more attention to materials and fit, and really prefer silk and fine fabrics.Īnother difference is that our Shanghai store is more lively. So it’s a bit harder to sell them something than it is when you’re dealing with a customer in Beijing, because you really have to convince them that the item has added value, that it’s something new and unique. They’re more individualistic in terms of how they think. Shanghai consumers are more clear about what they want and don’t want. ![]() I think the biggest difference between the cities, though, is that Shanghai is more mature. Our Beijing store in Wudaoying hutong is pretty small, so we can’t stock the same number of designers we can in Shanghai. Tasha (T): First off, the stores are different in terms of size and space. Aside from the fact that Shanghainese customers are generally more westernized, what would you say sets Beijing and Shanghai apart? Jing Daily (JD): Earlier, we were talking about how Dong Liang’s Beijing locations stock many Shanghai designers, while its Shanghai location stocks Beijing designers. Interview translated from the original Mandarin Chinese. Recently, Jing Daily Shanghai correspondent Erica Ji caught up with Tasha at Dong Liang’s location on Fumin Lu (an emerging hotspot of cutting-edge Chinese design) to discuss the differences between the Shanghai and Beijing, some of her favorite home-grown Chinese designer brands, and the particularities of the local market. Catering to growing demand for less mainstream designers and labels among the new generation of Chinese fashion lovers, Dong Liang is an important player in the emerging multi-brand boutique scene we’re seeing in China’s major cities.Īlong with Beijing shops Triple-Major and Brand New China, and Shanghai compatriots Alter, Le Lutin, THE VILLA and The Olive Shoppe, Dong Liang is helping to take the Chinese fashion scene to the next level, offering fashion-forward urbanites the chance to get their hands on labels that would’ve been impossible to find anywhere near mainland China just a few years ago. Tasha with her favorite design by Liu Qingyang (Image: Erica Ji for Jing Daily)Įstablished in Beijing three years ago with a singular focus on stocking and promoting the work of China’s up-and-coming designers, Dong Liang Studios(栋梁) - which has expanded from a tiny 20 square meter location in Wudaoying hutong to a second location in Shanghai and a third set to open this month in Beijing - has developed a reputation as a go-to boutique for fashion-forward Chinese and expats alike. ![]()
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